By Barbara Goldman

Shooting high-profile world leaders, industrialists and popular entertainment celebrities can be pretty daunting. Bill Adler, a nationally recognized portrait photographer based in Atlanta, Georgia, knows this all too well.

He has captured U.S. Presidents, world leaders, captains of industry, media moguls and popular entertainers. Some of his assignments have included Presidents George W. Bush, George H.W. Bush, Jimmy Carter, Secretary of State Henry Kissinger, Prime Minister Margaret Thatcher, Israeli Prime Minister Shimon Peres, Senators John McCain and Zell Miller, Steve Forbes, Peter Ueberroth and celebrities such as actress Mandy Moore, CNN's Anderson Cooper, radio personality Laura Ingraham and many more.

Adler served as Official Photographer for the 1996 Republican National Convention and was a photographer for the George W. Bush 2000 Presidential Campaign. He also had such assignments as the pet safety spread for Saab Cars USA, served as Chief Photographer for the 1998 NAPA 500 and was the exclusive political photographer for Newt Gingrich, for two and a half years, documenting his rise to Speaker of the House. With this kind of prestigious and historical photographic background, Adler recently got to add the Coca-Cola Company as one of his many clients. Coca-Cola, a 67-billion dollar enterprise, selected Adler to photograph its Board of Directors for their Official 2010 Corporate Portrait. As part of the assignment, he also had an exclusive sitting with Coca-Cola Chairman and CEO Muhtar Kent.

This is high-pressure portrait photography, so Adler has to think fast on his feet, be accommodating to his clients' needs, and he has to get it right the first time. "This type of shoot has to come off with military precision because there is no time to improvise on the set," says Adler o reflection of the work.

For the Coca-Cola assignment, the location was scouted and photographed, and then paper-doll type images of the actual participants were placed in various arrangements for review. This was followed by a "dress rehearsal" the night before the shoot with Coke employees standing in for the principals. Dance-step feet were then taped for placement so the participants could find their positions easily. Creating the image had to be done very quickly, as the Board of Directors consisted of an ambassador, captains of industry, a former U.S. Senator and Secretary of Labor and media moguls, all on tight schedules with limited time.

Adler's preparation paid off as he got the exact image he needed. It will be included within the annual report, now online, and will be displayed at Coke World Headquarters on North Ave. in midtown Atlanta. For Adler, "efficiency equals success," a motto that reflects the man, his work ethic and experience so aptly. To see more of Bill Adler's work, see his site at: http://www.billadler.com/.